By Franco Prati on
Sunday, October 09, 2011
Imagine you need to buy a new laptop for yourself and all you want is to watch DVDs and connect to the Internet for regular surfing and mainly for fun or to look for information and possibly online buying. What happens if the vendor you meet at the shop rattles on about OS features and details about the latest microprocessors etc.?
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By Phil Taylor on
Thursday, December 02, 2010
Optimising a website does not need to be a complicated task and is more of a continual improvement process. You will never be finished improving your website.
You can start with a few of your site's main points and begin guiding your visitors to where you want them to go. The following list of the most common issues that we find every day when examining websites and some tips on how to fix them.
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By Phil Taylor on
Tuesday, October 05, 2010
During the last two weeks I have been bombarded with advice and tips on how to blog for business. Last weekend I took part in a debate about using only Facebook as your buiness online presence. This blog entry will explain the link between the two.
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By Franco Prati on
Sunday, April 18, 2010
In the offline world and in traditional marketing the primary way to promote a product is to use PUSH marketing, i.e., “push” information, services or products towards the target market in order to get its attention long enough to create interest. We see this kind of interruptive marketing hundreds of times a day, but most of the time we simply ignore those messages.
A common mistake that 'newcomers' to the online world do is
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By Phil Taylor on
Thursday, April 15, 2010
Conversion architecture is all about getting your website visitors to do what you want them to do. Landing pages are the pages that your visitors come to when they arrive on your website. Over 80% of visitors arrive on a page other than your home page so that page needs to keep visitors and convert them.
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By Phil Taylor on
Sunday, March 21, 2010
Conversions are attempted in rugby after a try has been scored. This is because when rugby was invented in the 1800s a "try" gave the team the right to "try" for a goal by kicking the ball between the uprights and over a bar. Conversion Architecture gives website owners the ability to convert their website visitors into customers - next workshop is on 7 May 2010
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