Internet Marketing Consultants 
Luxembourg 

Imagine you need to buy a new laptop for yourself and all you want is to watch DVDs and connect to the Internet for regular surfing and mainly for fun or to look for information and possibly online buying. What happens if the vendor you meet at the shop rattles on about OS features and details about the latest microprocessors etc.?

In the offline world and in traditional marketing the primary way to promote a product is to use PUSH marketing, i.e., “push” information, services or products towards the target market in order to get its attention long enough to create interest. We see this kind of interruptive marketing hundreds of times a day, but most of the time we simply ignore those messages.