By Franco Prati on
Sunday, April 18, 2010
In the offline world and in traditional marketing the primary way to promote a product is to use PUSH marketing, i.e., “push” information, services or products towards the target market in order to get its attention long enough to create interest. We see this kind of interruptive marketing hundreds of times a day, but most of the time we simply ignore those messages.
A common mistake that 'newcomers' to the online world do is
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