Conversions are attempted in rugby after a try has been scored. This is because when rugby was invented in the 1800s a "try" gave the team the right to "try" for a goal by kicking the ball between the uprights and over a bar. Conversion Architecture gives website owners the ability to convert their website visitors into customers - next workshop is on 7 May 2010
Yesterday was the last day of the rugby union 6 Nations championship, the tournament for Europe's best rugby playing nations to pit their wits and not unconsiderable bulk against each other with the overall winners being crowned 6 Nations Champions for the year. This year France defeated all before them and were crowned Grand Slam Champions for the first time in 3 years.
In rugby union the team that scores the most points wins the game. A "Try" has a value of 5 points and the subsequent "Conversion" a value of 2 points. That means that a "Converted Try" is worth 7 points and is the most sought after score in rugby union.
The most sought after score in Internet Marketing is the converted visitor and website owners are constantly striving to get as many conversions as they can. Many leave it to luck whilst others spend time and effort trying to convince their website visitors to sign up for their newsletter or buy their products. These website owners may stumble upon one or more methods that convert a few visitors into customers but most will not.
WSI, We Simplify the Internet, has devise a workshop where you will learn about the 6 tried and tested methods that when implented together will start converting your tries into goals scored more frequently. The workshop takes you through the 6 methods and you can put them to work almost immediately when you start to update your website. To find out more visit our Workshop page and sign up for our next Conversion Architecture workshop on 7 May 2010.