Conversion architecture is all about getting your website visitors to do what you want them to do. Landing pages are the pages that your visitors come to when they arrive on your website. Over 80% of visitors arrive on a page other than your home page so that page needs to keep visitors and convert them.
WSI trademarked the term 'Conversion Architecture' over 2 years ago and we began teaching people all about it at roughly the same time. Now, every web marketing company has realised the importance of Conversion Architecture and are telling you that you must have it. WSI are still the only Interent Marketing company that is willing to not just tell you about it but also to teach you how to implement it on your website.
What we teach will make you think twice about how you lay out your pages and where you think that your visitors will go on your website. You want your visitors to stay on your site, get the information that they need or want and then to ultimately buy from you. After you put into practice what you have learned at our workshop you will see a dramatic change in the way that your site is viewed and used by your visitors, leading to more opportunities for your to increase your revenues and the return on your investment in your website.
If you have more than one page on your wesite then the chances are that most of your visitors don't arrive at your home page first. They will arrive at the page that they are looking for and so this page must be geared up to grab their attention, keep them interested and make them hungry for more. These are what we call "Landing pages" and they should give the visitor the information that they are looking for right away. It should also engage them and get them to look for more, always giving them the option of taking the next step towards your goal of converting them into customers.
To find out how to put Conversion Architecture to work for you come along to our next Conversion Architecture workshop on 7 May 2010. Use the link to find out more and to register - the sooner you do this the sooner you will reap the rewards.