In the offline world and in traditional marketing the primary way to promote a product is to use PUSH marketing, i.e., “push” information, services or products towards the target market in order to get its attention long enough to create interest. We see this kind of interruptive marketing hundreds of times a day, but most of the time we simply ignore those messages.
A common mistake that 'newcomers' to the online world do is Instead people prefer to make their own research and find out more about the claims of a company before buying any kind of service. A study by Microsoft shows the activities that 90% of people conduct prior to making a purchase. Most of the information gathered is to help make an informed decision.
As soon as your target audience finds your company through search engines, they try to “pull” valuable content out of all the information he gets. Your visitor will evaluate the quality and value of your message and comment positively or negatively either on your site or on a social media platform. By publishing attractive and useful content you will attract links from other websites.
The more links point to your content the..:
- …more will Google&co improve your search engine position
- …more your website will receive visitors from other relevant sources that refer to your content
Therefore the Internet provides the ideal platform for any business to generate leads, if the right strategy is applied. The way to increase your online effectiveness is through “Content Marketing”. By continuously publishing valuable and relevant information you will be creating an online asset for your business.