OUR APPROACH
: WEBSITE CONVERSION ARCHITECTURE
Did you know that most people view all websites the same way?
Knowing this, does it make sense to design all websites differently?
Don't misunderstand us, we do not mean the "look and feel" of your website, which should be unique and personal.
What we're referring to is the Conversion Architecture of your website:
- Where you place your logo
- Where you place your contact information
- The position of your menu bar
- The clarity and location of your Unique Selling Proposition
- The Calls to Action that you use and where they are placed
What is a Conversion?
- an online sale
- an online request
- an online download
- an onlline subscription
- an email
- a phone call
A conversion happens when a visitor to your website takes the action that you want them to take. To achieve this goal frequently, you need an expert to help you make sure that happens.
Don't leave the success of your online business in the hands of amatuers. Contact WSI today or register for the next WSI Conversion Architecture workshop.