As we know, an important part of running a business online is to build targeted traffic to your website. However, that is only half of the story. The second half is to “convert” those visitors into prospects and leads, and eventually customers.
The WSI Conversion Architecture workshop focuses on websites structural and navigational elements that are necessary to profile your visitors and persuade them to complete the action(s) intended by the website, whether this is simply contacting you or taking more advanced steps.
The workshop does not teach a new technology, but applies the marketing concepts expressed in the famous book of Bryan and Jeffrey Eisenberg “Call to Action”.
Why Attend
If you are Business Owner... you need to attend
If you are a Marketing Manager... you need to attend
If your website is being built... you need to attend
Xavier Feller, from Siemens Enterprise Communications and a participant in a previous WSI Conversion Architecture workshop said, “This seminar helped me identify major flaws in our web strategy”.
Improving the conversion rate of a website is as important as increasing the number of visitors, but easier because it is under your control and, when applied consistently and systematically, can lead to better results over time.